Home   About Myself   My Children   Books   Articles   Book Reviews   Cases   Presentations   Videos   My Links   For MBA Students   Contact Me

Back

Recommended Readings: Business Strategy

 

Discovery-Driven Planning by Rita Gunther Mcgrath and Ian C. Macmillan

Discovery-driven planning is a practical tool that is useful in planning for new ventures, which are often undertaken with several assumptions. But assumptions about the unknown are often wrong. New ventures inevitably experience deviations, often huge ones from their original targets. Indeed, new ventures frequently require fundamental redirection from time to time. The authors offer managers a tool that highlights potentially dangerous implicit assumptions. Discovery-driven planning converts assumptions into knowledge as a new venture unfolds, forces managers to articulate what they don't know, provides a discipline to help them address the make-or-break unknowns before making major resource commitments.