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Recommended Readings: Business Strategy

 

Capitalizing on Capabilities by Dave Ulrich , Norm Smallwood | Harvard Business Review, Jun2004, pp.119-127 

By making the most of organizational capabilities  we can dramatically improve the company's market value. The authors identify 11 intangible assets that well-managed companies tend to have: talent, speed, shared mind-set and coherent brand identity, accountability, collaboration, learning, leadership, customer connectivity, strategic unity, innovation, and efficiency. Such companies typically excel in only three of these capabilities while maintaining acceptable performance by industry standards in the other areas. Organizations that fall below the norm in any of the 11 are likely candidates for dysfunction and competitive disadvantage.