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Published in Hindu Business Line

Advertising in the Internet era Brand challenges
Confounding Corporate Governance Creative Repositioning
Dealing with commoditisation Delivering value at low price
European Central Bank vs Euro Extending the learning curve
Integrating Brand Management and Corporate Strategy Involving customers in innovation
Knowledge Management in B-schools Lessons from the US recovery
Prising out good corporate governance Rediscovering consumer marketing
Risk Management-Nothing risked nothing gained Strategic issues in product recall
The growth mirage The Marketing of Luxury Brands
The revival of Net marketing The rise of regional brands
Using Real Options Why interest rates should go up